“When is the album going to be in stores?”
“Why should I pre-order the album?”
“Can’t I just go to a CD store and get it?”
I’ve been asked these questions a lot lately… So I’m going to explain why the album is not in stores (yet -Inshallah).
I am not signed to a (record) label. My Manager Lady and I ARE the label; 2 Witches (yes that is the ACTUAL name of our label). We have financed every aspect of this project. Every. Single. Thing. That’s why I call myself a D.I.Y Artist. Remember the remix video? It was shot in my dungeon on my BlackBerry (9900) by the Manager Lady & edited by my big bro.
WHEN IS THE ALBUM GOING TO BE IN STORES?
Music Stores are business, so they don’t just accept all albums released in South Africa. I don’t blame them. They usually accept albums from established labels because they have been doing business with them for years now. And they trust that those labels will do the necessary marketing to get people into their stores and buy the albums.
2 Witches is a tiny label and this is our first release. We already know that I have had very little support from SA Radio, for whatever reason (I stopped caring). I AM however playlisted in 36 countries and people enjoy my music. I put my last few singles up on iTunes etc and people from many parts of the world downloaded them almost immediately.
WHY SHOULD I PRE-ORDER THE ALBUM?
Manager Lady and I would like to get the album in to stores. In order to do that, we need to prove that there is demand for the music/album. This is where you come in. If by 16 December 2012 (when the pre-order process stops) we have (let’s be ambitious) 1500 pre-orders… Then we can run along to the music stores/distributors and say to them “Ey yo! Look here, you can’t keep a good woman down. We got 1500 pre-orders for an album that got no radio love (locally) and isn’t even out yet.” I imagine the Music Store/Distibutor person will say “Eff off! I don’t believe you. You should be ashamed of yourself for lying.” And then I will show her/him the proof. And then the CD will be in stores. Who knows maybe even SA radio stations will get on the band wagon (he he).
So you see why this pre-order process is so important? Let’s get this album into music stores. VIVA Pre-Orders VIVA!